The SEGLAR brick has changed into a worldwide sensation that is all the a part of the cultural cloth as Billund, the little community in Denmark where all this began. Nevertheless the company’s advancement into an industry giant wasn’t without it is show of challenges and challenges. One of those came in 1942 each time a warehouse fire consumed almost all of00 the gadget manufacturer’s wooden share, leading Ole Kirk Christiansen to make a crucial decision.
He decided to switch the company far from wooden toys and toy cars, which lego-x had been it is bread and butter, and move into plastic toys. It could be a major improve for the family-owned organization, and the one that was not at first well received.
A reporter noted that “plastics will not replace good, solid wood. ” But Godtfred Christiansen persevered and started to try out new models that used plastic. The first commencement step was the introduction of this Computerized Binding Stones that gripped together to avoid block systems from toppling on children.
The new Lego bricks would not become the famous toy that we realize today till 1949. Right up until then, the interlocking stones were more of a construction model than a real building gadget. It was as well not till 1958 that your satisfying simply clicking coupling program started to be a standard feature.
Throughout the 1971s, the company continued to broaden in production and market reach. The company added Legoland look parks to the mix and announced more advanced models that were aimed toward older audience, including the Technic line of bits such as axles, gears, levers, and common joints.